Vocational Training

Communication Technician - Marketing, Public Relations and Advertising

 This is the professional who analyses communication situations, collaborates in the detection and formulation of communication problems, participates creatively and actively in the development of the organisation's marketing and communication strategies, both internally and externally, through public relations and advertising.

THEORETICAL TRAINING
PRACTICAL TRAINING
CONNECTION TO THE PROFESSIONAL WORLD
THIS COURSE IS RIGHT FOR YOU IF:

✔ PYou're looking for more practical, labour market-orientated teaching;

✔ You like creating and editing content for social networks;
✔ You're curious about marketing and advertising; 
✔ You're passionate about social media and the digital world;
✔ You're interested in the evolution of the digital world;
✔ You feel comfortable in digital media and would like to deepen your knowledge in this area;
✔ You want to know how communication and marketing affect everyday life.

You are qualified to:

✔ Participate in designing and drawing up an organisation's marketing strategies and plans;

✔ Collaborating in the execution of communication actions for different audiences;
✔ Participating in the organisation and operation of events for the commercial promotion of a company or institution;
✔ Contribute to and participate in the design and realisation of advertising campaigns.

You can work in:

✔ Media, marketing and advertising companies;

✔ Advertising agencies and public relations, communication and image departments of companies and institutions;
✔ Consultancy in any area of communication, marketing and advertising;
✔ Sales, promotion and market research companies;
✔ Product management and event organisation companies;
✔ Media organisations.

Professional Training

Training Plan

1ST YEAR
  • SOCIO-CULTURAL TRAINING
  • - Portuguese: 100 hours
    - English: 75 hours
    - Integration Area:
    74 hours
    - School offer: Methodology of Scientific and Project Work:
    54 hours
    - Physical Education:
    50 hours
  • SCIENTIFIC TRAINING
  • - Psychology and Sociology: 100 hours
    - History of Culture and the Arts: 54 hours
    - Maths: 100 hours
  • TECHNICAL TRAINING
  • - Marketing: 125 hours
    - Graphic Communication and Advertising: 175 hours
    - Practical Communication and Public Relations Techniques100 hours
    - Audiovisual Communication: 100 hours
2ND YEAR
  • SOCIO-CULTURAL TRAINING
  • - Portuguese: 100 hours
    - Englishs: 73 hours
    - Integration Area: 74 hours
    - School offer: Methodology of Scientific and Project Work:
    46 hours
    - Physical Education: 50 hours
  • SCIENTIFIC TRAINING
  • - Psychology and Sociology: 100 hours
    - History of Culture and the Arts: 80 hours
  • TECHNICAL TRAINING
  • - Marketing: 75 hours
    - Graphic Communication and Advertising: 100 hours
    - Practical Communication and Public Relations Techniques: 25 hours
    - Audiovisual Communication: 50 hours
    - Workplace Training
    (Traineeship): 300 hours
3RD YEAR
  • SOCIO-CULTURAL TRAINING
  • - Portuguese: 120 hours
    - English: 72 hours
    - Integration Area: 72 hours
    - Physical Education: 40 hours
  • SCIENTIFIC TRAINING
  • - History of Culture and the Arts: 66 hours
  • TECHNICAL TRAINING

  • - Marketing: 125 hours 
    - Graphic Communication and Advertising: 125 hours
    - Practical Communication and Public Relations Techniques: 50 hours
    - Audiovisual Communication: 50 hours
    - Workplace Training
    (Internship): 300 hours
Image Gallery
Photography
Radio
Events
SCHOOL YEAR 2023/2024 REGISTRATION OPEN

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