Communication - Marketing, Public Relations and Advertising
VOCATIONAL TRAINING
CURRICULAR COURSE OF TECHNICIAN IN COMMUNICATION - MARKETING, PUBLIC RELATIONS AND ADVERTISING
The Technician in Communication - Marketing, Public Relations and Advertising course aims to train qualified professionals to participate in the planning and development of the organization's marketing and communication strategies, both internally and externally. They advise on the planning, organization and definition of communication objectives in accordance with the pre-established marketing goals. These professionals cooperate in the management of communication and promotional processes with the organization's different audiences, applying public relations and advertising techniques. This training confers a Level 4 certification of the National Qualifications Framework (QNQ/QEQ) and equivalence to the 12th year of schooling.
MAIN ACTIVITIES AND SKILLS
✔ Participate in the design and development of the organization's marketing strategies and plans.
✔ Advise on the planning, organization and definition of communication objectives aligned with marketing goals.
✔ Conduct market research and analyze marketing variables to support strategic decisions.
✔ Collaborate in the design, implementation and evaluation of advertising campaigns, integrating creative or production teams.
✔ Develop public relations actions, including institutional image management, customer service and relationship with audiences.
✔ Plan and implement promotional events and internal/external communication actions.
✔ Create and edit graphic, audiovisual and digital content to support communication and advertising actions.
✔ Apply interpersonal communication techniques, customer service and digital and creative marketing tools.
LEVEL IV TRAINING
Professional courses are one of the secondary education pathways (10th, 11th and 12th years) that provide dual certification. It is a pathway that allows students to complete secondary education with a strong connection to the job market, combining a theoretical component with a practical one.
DUAL CERTIFICATION
Upon completion of a Professional Course, students obtain secondary education certification (as in Scientific-Humanistic courses). However, these courses also provide professional certification, conferring Level 4 qualification of the National Qualifications Framework.
CONTINUATION OF STUDIES
Like Scientific-Humanistic courses, students from vocational education can also apply to higher education. This is done through national exams (the same for all students) or through a regional application process, where they can apply directly to the institution they wish to attend.
CURRICULAR STRUCTURE (Coming Soon)
CAREER OPPORTUNITIES
✔ Advertising, marketing and communication agencies.
✔ Marketing, communication and public relations departments in public and private companies from various sectors.
✔ Marketing, events and public relations consultancy firms.
✔ Communication advisory services and press offices.
✔ Non-profit organizations, public administration and institutions needing promotion and image management.
✔ Startups and digital companies focused on marketing and content.
✔ Independent work as a freelancer in content creation, social media management, campaign production or event organization.
