The Sales and Marketing Technician course aims to train qualified professionals to plan, coordinate and execute activities related to the promotion, commercialization and sale of products and/or services of a company or institution, in both physical and digital contexts, applying sales, negotiation, marketing and customer service techniques. This training confers a Level 4 certification from the National Qualifications Framework (QNQ/QEQ) and equivalence to the 12th year of schooling.
MAIN ACTIVITIES AND SKILLS
✔ Collect and analyze market information to support commercial planning and strategy.
✔ Plan and execute promotion and marketing actions, including digital and traditional campaigns.
✔ Apply sales and negotiation techniques to close commercial transactions.
✔ Provide pre- and after-sales customer service, ensuring satisfaction and loyalty.
✔ Manage customer relationships, identify needs and propose appropriate solutions.
✔ Prepare budgets, commercial proposals and manage the sales process.
✔ Use digital tools and CRM for contact management and commercial follow-up.
✔ Collaborate in the definition of marketing mix strategies (product, price, distribution and promotion).
✔ Monitor sales results and marketing actions, proposing improvements.
